Net-a-Porter — Independent Concept
Independent concept based on publicly available information. Net-a-Porter is not a TTGC client and did not commission, approve, or endorse this work.
Original TTGC editorial-commerce concept art; not an official Net-a-Porter campaign.
Independent concept based on publicly available information. Net-a-Porter is not a TTGC client and did not commission, approve, or endorse this work. This is an original visualization of one opportunity described in TTGC's published analysis, not a redesign request, adopted direction, or report of client results.
Original curator-led desktop and mobile commerce interface concept.
The proposed experience treats expert curation as the organizing system. Editorial guidance explains why pieces work, related selections complete a look, and occasion-based pathways reduce the burden of browsing a large catalog. The visual system keeps commerce functional while giving the buyer's point of view a distinct and repeatable role.
“The opportunity is not to add more content. It is to make expert taste legible at every step of discovery.”