Video and Content in Indonesia: How to Win a Social-First Market
Indonesia is one of the most active social media markets in the world. Here is why video and content quality decide who gets noticed, and how we make work that earns attention.
Indonesia has 230 million internet users (DataReportal). We help brands connect authentically.
Why is video content key in Indonesia?
Video drives engagement. TikTok Shop’s GMV hit US$13.1 billion in 2025 (Tech Buzz China).
YouTube reaches 143 million users (DataReportal).
Social commerce accounts for 25% of e-commerce volume (Sellercraft).
Which platforms matter most?
WhatsApp leads with 90.8% usage among internet users (Databoks). TikTok and Instagram follow.
Facebook reaches 122 million users (DataReportal).
Video commerce grew from under 5% to 20% of GMV (Sellercraft).
How do we build trust with Indonesian audiences?
Authenticity matters. Use local languages like Indonesian and Javanese.
Highlight real customer stories.
Partner with micro-influencers for credibility.
What’s the state of digital advertising in Indonesia?
Digital ad spend hit US$3.23 billion in 2025 (Mordor Intelligence). It accounts for 75% of total ad spend.
Mobile connections exceed 116% of the population (DataReportal).
E-commerce GMV is set to surpass US$100 billion by 2026 (Sellercraft).
How can brands stand out in Indonesia’s competitive market?
Focus on video content. Leverage platforms like TikTok and YouTube.
Use WhatsApp for direct customer engagement.
Tailor content to local languages and cultures.
Frequently Asked Questions
Q: What are the top sectors for digital marketing in Indonesia?
A: The key sectors include manufacturing, wholesale & retail trade, agriculture, construction, mining, and e-commerce (InvestInAsia). These sectors drive economic growth and present opportunities for targeted campaigns.
Q: How fast is Indonesia’s economy growing?
A: Indonesia's GDP grew 5.11% in 2025 (Jakarta Globe). It remains the largest economy in Southeast Asia with a nominal GDP of US$1.44 trillion (IMF).
Q: What languages should brands use for content in Indonesia?
A: Indonesian is the official language, spoken by over 97% of the population (Wikipedia). Javanese is also widely understood.
Ready to grow in Indonesia?
Let’s assess your brand’s potential with a TTGC growth assessment.
