Brand
Your Portfolio Is Probably Showing the Wrong Work, And the Right Work Is Sitting Unused in a Folder Somewhere
Most service businesses organize their portfolio by what they are most proud of. The portfolio that …
Ravve Jay Prevendido · Sep 4, 2026
The Trust Signals That Actually Move Buyers, And the Ones That Waste Space on Your Website
Not all trust signals are equal. Some build credibility with the buyers who matter. Others exist onl…
Ravve Jay Prevendido · Sep 4, 2026
Branding for Concierge and Private Medical Practices
Concierge medicine brands must communicate the rarest combination in healthcare: genuine clinical ex…
Mherie Vic Palomo Prevendido · Sep 4, 2026
How Brand Design Works for Business Owners | TTGC
Learn how brand design creates value and growth for your business.
Mherie Vic Palomo Prevendido · Aug 30, 2026
Rebranding a Financial Services Firm: What Compliance Teams Need to Know
Financial services rebrands carry regulatory and compliance dimensions that most brand studios are n…
Mherie Vic Palomo Prevendido · Jul 25, 2026
If Notion Were Our Client: How We'd Fix the Homepage That Tries to Be Everything
A Notion website redesign hypothetical. We map exactly what the current homepage is doing, where it …
Mherie Vic Palomo Prevendido · Jul 25, 2026
Notion's SEO Gap: The Keyword Territory a $10 Billion Product Is Leaving on the Table
A Notion SEO strategy analysis from TTGC. We map what Notion ranks for, where the observable gaps ar…
Mherie Vic Palomo Prevendido · Jul 25, 2026
If Doctors Without Borders Were Our Client: How to Turn One-Time Donors Into Lifetime Supporters
Roughly 85% of first-time nonprofit donors never give again. MSF has world-class trust and a Nobel P…
Mherie Vic Palomo Prevendido · Jul 25, 2026
If Sweetgreen Were Our Client: The Brand Story That's Buried Three Menus Deep
Sweetgreen knows where its food comes from and can name the farmer. So why does "sweetgreen calories…
Mherie Vic Palomo Prevendido · Jul 23, 2026
If Compass Were Our Client: How to Build a Luxury Real Estate Brand That Survives Agent-Level Inconsistency
Compass built one of the strongest visual brands in real estate. The problem is that some agent prof…
Mherie Vic Palomo Prevendido · Jul 23, 2026
A Brand Audit of MasterClass: Why the World's Most Glamorous Learning Platform Has a Retention Problem
"Is MasterClass worth it?" is one of the top autocomplete searches for the brand. This is what TTGC …
Mherie Vic Palomo Prevendido · Jul 23, 2026
A Brand Audit of IDEO: The Design Consultancy That Changed the World but Can't Be Googled
IDEO invented design thinking and shaped some of the most important products of the last 40 years. S…
Mherie Vic Palomo Prevendido · Jul 23, 2026
Goop's Brand Problem: When Controversial Positioning Becomes a Growth Ceiling
Goop turned controversy into a category. But the same brand that built a cult following is now the r…
Mherie Vic Palomo Prevendido · Jul 23, 2026
If Aesop Were Our Client: Protecting a $2.5B Premium Brand After L'Oreal's Acquisition
L'Oreal paid $2.53B for Aesop, its largest acquisition ever. The brand was built on being the anti-m…
Mherie Vic Palomo Prevendido · Jul 23, 2026
What Happened When Everlane's Radical Transparency Brand Promise Collapsed
Everlane built their entire brand on "radical transparency." In 2020, two public events turned that …
Mherie Vic Palomo Prevendido · Jul 23, 2026
A Brand Audit of Net-a-Porter: Testing Its Next Digital-Luxury Position
An independent public-source analysis of how curation, editorial guidance, service, and current owne…
Mherie Vic Palomo Prevendido · Jul 22, 2026
A Brand Audit of Mejuri: How Fine Jewelry's DTC Pioneer Can Reclaim the Quality Narrative
Mejuri taught a generation to buy fine jewelry for themselves. By 2026, the space is crowded and "do…
Mherie Vic Palomo Prevendido · Jul 22, 2026
If Prose Were Our Client: How Personalization Became a Commodity and What to Do Now
Prose pioneered personalized haircare through a quiz. By 2026, everyone offers it. The quiz is Prose…
Mherie Vic Palomo Prevendido · Jul 22, 2026
A Brand Audit of Skin Laundry: When a Revolutionary Treatment Has an Underpowered Brand
Skin Laundry's 15-minute laser facial is a genuinely smart idea. National expansion blurred the bran…
Mherie Vic Palomo Prevendido · Jul 22, 2026
What Blue Bottle Coffee Can Teach Craft Brands About Selling Without Selling Out
Nestlé bought a majority stake in Blue Bottle in 2017. By 2026 the cafes are being sold again. The a…
Mherie Vic Palomo Prevendido · Jul 22, 2026
If Shake Shack Were Our Client: How to Scale a Premium Brand Without Losing What Made It Premium
Shake Shack is premium. But fast growth into airports, stadiums, and suburbs can make it feel ordina…
Mherie Vic Palomo Prevendido · Jul 22, 2026
A Brand Audit of Substack: How the Creator Economy's Founding Platform Is Losing the Brand War
Substack invented the paid newsletter. By 2026, better-funded rivals copied the model and improved o…
Mherie Vic Palomo Prevendido · Jul 22, 2026
A Brand Audit of Six Senses: When the World's Best Wellness Resort Has a Clunky Digital Experience
Six Senses runs some of the finest wellness resorts on Earth. The digital experience does not match …
Mherie Vic Palomo Prevendido · Jul 22, 2026
A Brand Audit of WWF: How the World's Most Iconic Conservation Brand Keeps Losing Google to the News
The WWF panda is one of the most recognized logos on Earth. Yet "save the tigers" searches go to new…
Mherie Vic Palomo Prevendido · Jul 22, 2026