When DIM began working with Through The Glass Creatives (TTGC) in 2018, the company was serving approximately 10 active clients. Although their strategies were promising and their service delivery was solid, their brand presence lacked the cohesion, clarity, and authority needed to scale in a competitive industry.
DIM needed more than just design work—they needed a creative partner that could translate their expertise into a scalable visual system. One that would support growth, build trust, and reflect the professionalism of a business aiming for long-term industry leadership.
TTGC became DIM’s dedicated creative support team, delivering high-impact design and branding assets that enabled them to grow without compromising consistency.
Our work included:
Visual Identity Design
Built brand color palette, typography suite, logo design system, and a multi-brand framework to represent their various service lines with clarity, trust, and strength.
Brand Guidelines
Created internal documentation to ensure cohesive use of the brand across departments, platforms, specialized services under their brand, and campaigns.
Marketing Collateral
Designed brochures, client onboarding kits, event merch, and testimonial templates to support both acquisition and retention.
Multimedia Asset Development
Provided creative direction and design support for DIM’s “Full Arch Secrets” podcast and exclusive video content like the Two-Comma Club interview series.
Digital Ad Creative
Produced ad visuals for DIM’s Facebook, LinkedIn, and Google Display Network campaigns, aligned with platform best practices and brand messaging.
Since engaging TTGC:
Client Growth: DIM expanded from 10 to over 200 active monthly retainer clients, representing a 1,900% growth milestone over several years.
Operational Efficiency: Our fast-turnaround designs supported daily client deliverables, improved onboarding, and gave DIM the bandwidth to grow without creative delays.
Brand Consistency at Scale: DIM was able to maintain a strong, unified visual identity across all client touch points—from lead generation to service delivery.
Creative Infrastructure: The systems and templates we built remain active across DIM’s operations, contributing to ongoing efficiency and visual consistency.
While DIM has since undergone leadership changes, the creative systems TTGC helped establish continue to reflect the value of a strong brand foundation in a scaling service-based business.
Note: All figures referenced reflect TTGC’s period of active collaboration with DIM and are based on our direct involvement in producing creative assets for each client under their care. No proprietary or confidential information has been disclosed.
