Full-Arch Closing Certification
Vibrantly innovative branding for a high-ticket dental certification program.
Full-Arch Closing Certification logo animation.
The Full-Arch Closing Certification is a high-ticket training program for dental professionals, teaching them to present dental implant solutions using the EMOTIVE Method. TTGC built the entire brand identity from the ground up — from the two-word essence "Vibrantly Innovative" through stylescapes, logo design, animation, course materials, worksheets, and presentation slides. The product evolved through three names — High-Ticket Closing Machine, Closing Master's Academy, and finally FACC — with the visual identity maturing at each stage.
Chosen stylescape — "Vibrantly Innovative."
Color exploration — vibrant but professional.
Three logo concepts were presented for the Closing Master's Academy, each taking a different approach to representing education, growth, and mastery.
Option 1 — Flower/brain cluster.
Option 2 — Gradient bar.
Chosen — the flowing pages mark.
All three proposals side by side.
Social media profile icon.
The mark as a corner design motif.
Closing Master's Academy intro animation.
As the program matured into the Full-Arch Closing Certification, the visual identity evolved with it. The new FACC logo features two overlapping blue circles replacing the "o" in "Closing" — symbolizing the connection between dentist and patient at the heart of the EMOTIVE Method.
FACC wordmark with overlapping circles.
FACC logomark — the overlapping circles.
Handwritten storyboard — mapping the circle reveal.
Digital storyboard — four-scene sequence.
FACC logo animation — Version 2.
"Bridging the Gap: Connecting With Your Patients" — subway billboard.
Smile Design Care Kit — patient materials.
FACC Certificate of Achievement.
FACC wordmark — black version.
FACC wordmark — color version.
“The brand needed to feel like vibrant innovation — not the cold, clinical look of typical medical branding, but something that resonated with the energy and ambition of dental professionals building their practices.”
