How to Audit Your SEO Agency’s Work | TTGC
Learn how to check if your SEO provider is delivering real value.
Many businesses pay for SEO. But they do not know what they get. Here is how to audit your agency's work. You can spot risks too.
What Should You Ask For?
Ask for a list of all published content. Ask for all links built in the last three months. This lets you verify their work.
Ask for login details to Google Search Console.
Ask for access to any SEO tools they use.
How Do You Check Content Quality?
Check the content for depth and useful ideas. Make sure it is original. Thin or AI spam can hurt your site.
Use a plagiarism checker.
Read the content yourself. Does it answer user questions?
Where Should You Look for Backlinks?
Open the Links report in Search Console. It shows your new backlinks. Low-quality links may signal a risky provider.
Use a backlink tool for deeper analysis.
Look for spammy or unrelated sites linking to you.
What Are Cloaking and Doorway Pages?
Cloaking shows users and search engines different content. Doorway pages are low-value pages stuffed with keywords.
Compare your site's code with what users see.
Search Google for site:yoursite.com to find odd pages.
How Do You Confirm No Hidden Risks?
Ask your agency how they build links. Avoid any link scheme that promises quick results.
Check if they use private blog networks (PBNs).
Make sure they follow Google's guidelines.
Frequently Asked Questions
Q: What if I find low-quality content or links?
A: Review and remove harmful content. Then disavow toxic backlinks in Search Console.
Q: How often should I audit my SEO agency?
A: Audit every three months. This helps you catch issues early.
Q: Can I do this myself or hire an expert?
A: You can start with basic checks. For a deep audit, consider hiring a specialist.
Ready for an Honest Review?
Let our team assess your SEO strategy and risks.
