Rebranding a Business Excellence Award: Golden Globe | TTGC
An identity built to signal prestige and credibility to the companies it honors.
A business excellence award has to look like the standard it sets. We are giving the Golden Globe Annual Awards for Business Excellence a full rebrand. It is built to look the part and earn trust from every company it honors.
The challenge
The award honors business excellence. So its brand has to earn the respect of serious companies and their leaders. It needed a look that feels proven and in charge. And it had to feel worth competing for.
Our approach
We root the brand in what the award stands for. That means excellence, results, and a high bar. The design is sharp and sure of itself. It feels proud across a trophy, a certificate, and a stage, with nothing showy.
What we built
A bold wordmark and emblem built to stand for business excellence.
A premium color and type system that reads as strong and proven.
A badge and seal for honorees to use across their brand and ads.
A full set of brand rules for the same use on every surface.
The outcome
The award now has a brand that matches its ambition. It looks proud and trusted. Honorees get a mark worth earning. The market gets a name it can trust.
Work with the studio behind this brand
Through The Glass Creatives builds brands, websites, and growth systems for founders and premium companies internationally, from Dubai. A growth assessment maps a clear path to a brand that matches your ambition.
The Golden Globe Annual Awards for Business Excellence is an independent business-awards program. It is not affiliated with, and should not be confused with, the Golden Globe Awards for film and television.
