If Notion Were Our Client: How We'd Fix the Homepage That Tries to Be Everything

Disclaimer: This is a what-if brand study. It uses public facts only. Notion is not a TTGC client. It shows how TTGC sees the brand and marketing chances that anyone can spot from outside.

Notion's homepage is one of the most visited SaaS pages in the world. Over 159 million sessions landed on notion.so in March 2025 alone. That is a huge amount of traffic for one page. The question is not whether the page gets visitors. The question is whether it does its job for the many people who arrive with very different needs. Based on what we can see publicly, our answer is no.

This Notion redesign what-if looks at the homepage today. We show where the page falls short. We look at what visitor intent data hints at. Then we show how TTGC would rebuild the page structure to fix it.

What Notion's Homepage Currently Does

The current Notion homepage headline is "The AI workspace that works for you." The two main CTAs are "Get Notion free" and "Request a demo." Below the fold, the page moves through several sections. They are Custom Agents, Enterprise Search, AI Meeting Notes, Knowledge Base, Docs, and Projects.

Social proof is there, and it is strong. The page notes that 98% of the Forbes Cloud 100 use Notion. It adds that 62% of Fortune 100 companies have teams on the platform. It also notes the number one knowledge base ranking on G2 for three years in a row. Featured logos include OpenAI, Figma, Ramp, Vercel, and Cursor.

The page splits its menu by team role. The roles are Engineering, Product, Design, Marketing, and IT. It also splits by company size: Startups, Small businesses, and Enterprise. One more group covers personal and school use.

That sounds comprehensive. It is not working as a conversion mechanism. Here is why.

The UX Problem: Too Many Audiences, No Primary Story

Visitor intent is not uniform, and the page treats it as if it were

Notion's 100 million users are a mixed crowd. Students take personal notes. Freelancers run client projects. Startups use it as a team wiki. Fortune 100 companies run big IT-led rollouts. So people reach the homepage from very different places. Some found Notion in a Reddit thread on productivity systems. Some are being checked by a software buying team. Some clicked a template link on Gumroad.

A homepage with one headline and two CTA buttons cannot serve all of them well. The person who wants a free personal workspace sees enterprise proof about the Forbes Cloud 100. That reader feels the product is not for them. The enterprise IT evaluator sees "Get Notion free" as the main CTA. That reader wonders if this is a serious enterprise product or a consumer app.

The CTA architecture creates a false binary

The two CTAs speak to two very different buyers. "Get Notion free" is for the self-serve individual. "Request a demo" is for the enterprise lead. Giving both the same visual weight helps neither one. The self-serve user sees "Request a demo" and thinks the tool is complex. The enterprise buyer sees "Get Notion free" as the main action. That reader then wonders if a real sales team sits behind it.

Most high-converting SaaS homepages fix this by sorting visitors. Some ask a question first, such as "Are you signing up for yourself or a team?" Others show two clear entry paths, each with its own look.

The strongest social proof is below the fold

The "Trusted by 98% of the Forbes Cloud 100" claim is on the page. It should sit in the first 200 pixels below the hero. Instead, the page leads with feature sections. Research on high-converting SaaS pages keeps showing the same thing. Trust signals in the hero, or right below it, raise activation rates. One documented case study showed a 32% rise in signups. The team moved social proof into the hero area and cut the headline from 14 words to 6.

Notion's headline currently sits at 9 words. The social proof sits four scroll depths down.

The homepage is not failing because the product is unclear. It is failing because the page never decides who it is mainly for. A page that refuses to choose always converts less than a page that commits.

What the Data Suggests About the Intent Gap

Notion's traffic tells a clear story. The average visit to notion.so runs 11 minutes and 42 seconds. That is high, and it makes sense. Most visits are current users who log in, edit pages, and work. So the problem is not with users who are already hooked. It is with new visitors who land here with no tie to the product.

For those new visitors, the page shows a wall of features sorted by product function. Custom Agents, Enterprise Search, and AI Meeting Notes come first after the hero. Those are all valuable features. But they are the wrong entry point for someone who searched "best note-taking apps" or got a template tip from a friend.

The role-based segment navigation is there for Engineering, Product, Design, Marketing, and IT. But it sits in the top navigation, not in the hero. A visitor who is still unsure about Notion will not click a role tab first. They read the headline. They scan two sections. Then they sign up or leave.

How TTGC Would Approach the Redesign

Step 1: Commit to a primary audience in the hero

We would start with one question. Who is most likely to pay within 90 days of landing on this page? Notion's public growth model points to a clear answer. It is a team of 5 to 50 people at a startup or SMB. They juggle several tools that do not talk to each other. They are the most common conversion path in Notion's B2C2B model.

The hero headline would speak to that group directly. Not "The AI workspace that works for you." That line includes everyone but moves no one. Try something like this instead: "The one workspace your whole team will actually use." That is a clear claim about a clear problem. Teams fail to adopt tools that are scattered.

Step 2: Move social proof into the hero section

The Forbes Cloud 100 statistic and the G2 number one badge belong right below the H1. Not after three feature sections. We would put four to six logos from Notion's known customer base under the headline. The G2 badge and the Forbes Cloud 100 claim would follow. This does two things. It tells enterprise evaluators the product is credible. It also tells startup founders that companies they admire already chose it.

Step 3: Redesign CTA architecture for two entry points

We would build two distinct entry point tracks, visually differentiated in the hero:

This is not a novel UX idea. It is a documented best practice for SaaS products that serve both self-serve and enterprise buyers. The key is that both paths must feel equally legitimate. Neither should look like the "real" option while the other feels like a fallback.

Step 4: Restructure the information architecture below the fold

The current page orders content by product feature. We would order it by use case and audience layer instead.

Step 5: Fix onboarding to match the entry point

The redesign only works if the onboarding behind each CTA is different too. The self-serve path needs three questions at signup. What do you want to use Notion for? Are you using it alone or with a team? Which tool are you replacing? Those answers should decide which template the user sees first. The enterprise path needs a demo booking flow. It should collect company size, current tool stack, and primary use case before the sales talk starts.

Notion already asks a few welcome questions at signup. We would move that step up, into the CTA click. Then onboarding starts before the user makes an account.

Frequently Asked Questions

Q: What is the main UX problem with Notion's current homepage?

A: The page tries to serve four groups with one headline and two CTAs. The groups are individual users, SMB teams, startups, and enterprise IT buyers. No group gets a message that fits their case. High-converting SaaS homepages take one of two routes. They pick one main audience. Or they use clear paths to route visitors before asking for action.

Q: Does Notion's homepage get a lot of traffic?

A: Yes. Semrush data shows notion.so had over 159 million visits in March 2025. The average visit ran over 11 minutes. Most of that traffic is current users who log in. Even so, the homepage is one of the biggest entry points for new visitors in the SaaS field.

Q: Why does social proof placement matter on a homepage?

A: Visitors form a first impression in seconds. If social proof sits below three feature sections, most people will not reach it before they decide. Research on SaaS conversion shows a clear pattern. Moving trust signals into the hero, or just below it, can lift signup rates in a meaningful way. For Notion, the Forbes Cloud 100 claim is one of the strongest proof points. It is not in the first scroll.

Q: Would a redesign hurt Notion's self-serve growth model?

A: No, as long as the self-serve path stays fast and easy. The goal is not to replace the free signup flow. The goal is to give it its own lane. Then it is not competing for attention with the enterprise demo CTA. Self-serve users should reach signup in fewer clicks, not more.

Q: What does TTGC mean by "entry point segmentation"?

A: It means you route each visitor type into its own onboarding flow. The route depends on a choice they make on the homepage. A student and an IT director should not get the same signup flow. Entry point segmentation captures intent at the click. Onboarding can then be personal right away. That cuts early drop-off and lifts activation rates.

Your homepage should earn every visitor. Does it? TTGC audits homepage messaging hierarchy, CTA architecture, and conversion flow. We help growth-stage firms stop losing warm traffic. Start Your Free Growth Assessment: https://ttgcreatives.com/growth-assessment