Paid Ads in Romania: How to Win as the Market Grows
Romania is a fast-growing market where ad costs are still climbing. Here is why every click counts now, and how we make paid ads pay off as more brands start to bid.
Romania has a thriving digital market. We help you reach buyers profitably.
How big is Romania’s online audience?
DataReportal reports 17.7 million internet users in early 2026.
That's 94% of the population.
Social media users hit 12.9 million by late 2025.
Which social platforms dominate Romania?
YouTube leads with 12.9 million users, says DataReportal.
Facebook follows at 10.3 million.
TikTok has 8.71 million adult users.
What’s the state of Romania’s economy?
The World Bank reports a GDP of $429 billion in 2025.
Per capita income was $22,538.
Real GDP grew just 0.7% amid high inflation.
How fast is Romania’s internet?
DataReportal notes fixed broadband speeds hit 247 Mbps.
Mobile speeds averaged 74.9 Mbps in August 2025.
What are Romania’s key industries for ads?
IT & software outsourcing drives growth, says ANIS.
Automotive manufacturing is a top export sector.
E-commerce hit EUR 10 billion in 2025.
Frequently Asked Questions
Q: How many people use mobile internet?
A: DataReportal reports 25.5 million active connections. That's 135% of the population, showing high mobile usage.
Q: What languages should ads target?
A: Romanian is official and spoken by 91.6%. Hungarian is the largest minority language at 6.3%.
Q: How fast is e-commerce growing in Romania?
A: It reached EUR 10 billion in 2025, up from EUR 7 billion in 2023. Growth was around 10% yearly.
Ready to grow?
Let’s assess your paid advertising strategy for Romania.
