Video and Content in Canada: Cut Through a Busy Feed
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Canada’s digital market is booming. We help brands stand out.
How big is Canada's digital market?
DataReportal reports 38 million internet users in Canada at the start of 2025. Internet penetration stands at 95.2% of the total population.
What social platforms dominate in Canada?
Facebook leads with 67% weekly use, followed by YouTube (53%), Instagram (41%), TikTok (18%) and X (17%). Environics Research notes 89% of Canadians use at least one major platform weekly.
What drives Canada's economy?
Services make up about 70% of GDP. Energy, manufacturing, and agriculture are key sectors. Statistics Canada reports natural resources generated $357.5 billion in Q1 2025.
How fast is e-commerce growing in Canada?
The e-commerce market was valued at US$41.8 billion in 2025. Mordor Intelligence projects it to reach US$67.5 billion by 2030. Retail e-commerce accounts for 13% of total retail sales.
What languages should brands consider?
English and French are Canada’s official languages. Statistics Canada reports 98.1% can hold a conversation in one of the two. Bilingual campaigns often work best.
Frequently Asked Questions
Q: How does video advertising perform in Canada?
A: IAB Canada reports digital ad revenue grew 16% year-over-year in 2025, led by search, video and retail media.
Q: What is Canada's GDP growth forecast for 2025-2026?
A: The Bank of Canada projects real GDP growth of 1.2% for 2025 and 1.1% for 2026.
Q: How many social media users are in Canada?
A: DataReportal reports 31.7 million active social media user identities in January 2025.
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