Video and Content in Colombia: How to Win a Social Feed
Colombians are among the most social media active people in Latin America. Here is why video and content quality decide who gets noticed, and how we make work that earns attention and trust.
Colombia’s digital market is booming. We help brands stand out.
Why focus on Colombia?
Colombia has 53.6 million people (DataReportal, 2026). Internet users reached 41.7 million in late 2025 (DataReportal, 2026).
What platforms matter most?
TikTok leads with 37.7 million users aged 18+ (DataReportal, 2026).
Facebook has 36.4 million users.
YouTube counts 31.0 million users.
Instagram has 21.6 million users.
How mobile-first is Colombia?
96.6% of internet users access the web via phones (BYYD, 2025).
There were 83.0 million cellular connections in late 2025 (DataReportal, 2026).
What’s driving Colombia’s economy?
GDP hit US$457 billion in 2025 (IMF, 2025).
The IMF projected growth of 2.5% in 2025.
E-commerce grew to US$52 billion in 2024.
How do brands connect with Colombians?
Digital ad spend reached US$1.08 billion in 2025 (BYYD, 2025).
Services dominate GDP at 58.1% (Lloyds Bank Trade, 2024/2025).
Frequently Asked Questions
Q: What languages should brands use?
A: Spanish is official and spoken by ~98.9% of Colombians (CIA World Factbook). Recognize indigenous languages for deeper engagement.
Q: How fast is e-commerce growing in Colombia?
A: E-commerce grew at 16% CAGR, reaching US$52 billion in 2024 (PCMI, 2025).
Q: Which sectors should brands target in Colombia?
A: Focus on services (retail, finance), industry (chemicals, textiles), and agriculture (coffee, bananas) (Lloyds Bank Trade, 2024/2025).
Ready to grow your brand in Colombia?
Let’s assess your growth potential.
Want hands-on help with this? Explore our Video and Content service.
