Building Attention and Trust with Video Content Marketing in São Tomé and Príncipe
Learn how video content marketing can help your brand stand out and build trust in this growing market.
Sao Tome and Principe has a growing digital market. We help brands connect with its people.
What is the internet landscape like?
DataReportal reports 146,000 internet users in January 2025. This covers 61.5% of the population.
Mobile connections reach 71.4% of people.
Social media use is at 28.9%.
Which platforms are most popular?
Facebook tops with 68,800 users in early 2025. TikTok follows with 48,500 users aged 18+.
Messenger has 47,100 users.
Instagram and LinkedIn have smaller audiences.
What is the economy like?
The World Bank reports a GDP of US$981.3 million in 2025. Growth is expected to reach 2.9%.
Services dominate at 76.6% of GDP.
Agriculture and industry follow.
What are the key sectors?
Tourism services drive economic recovery per the World Bank. Cocoa remains a top export.
Fishing and light industry process fish.
Offshore oil is a prospective sector.
How do we build trust with content?
We create authentic, engaging videos in Portuguese. Our approach aligns with local culture.
We use storytelling to connect emotionally.
We focus on mobile-friendly formats.
Frequently Asked Questions
Q: What languages should brands use?
A: Portuguese is the official language. Creoles like Forro are also widely spoken.
Q: How can video marketing help tourism?
A: Videos showcase Sao Tome and Principe's beauty. They attract visitors and boost services exports.
Q: Why focus on mobile platforms?
A: Mobile connections reach 71.4% of people. This ensures wide content accessibility.
Ready to grow in Sao Tome and Principe?
Let us assess your brand’s potential today.
Want hands-on help with this? Explore our Video and Content service.
