Video and Content in the US: How to Cut Through a Noisy Feed
US audiences scroll past most content in a blink. Here is why video and content quality decide who gets noticed, and how we make work that earns attention and trust.
The US has 324 million internet users (DataReportal). We help brands stand out.
Why focus on the US market?
The US is the world’s largest economy. It had $30.62 trillion GDP in 2025 (IMF).
93.1% of Americans use the internet (DataReportal).
73% are on social media (DataReportal).
Who is your audience?
84% of US adults use YouTube (Pew Research Center). Facebook reaches 71%.
Instagram has 50% reach among adults (Pew Research Center).
TikTok’s reach is 37% (Pew Research Center).
What platforms matter most?
YouTube leads with 254 million users (DataReportal). Facebook follows at 198 million.
Instagram has 182 million users (DataReportal).
Reddit and LinkedIn also have large user bases.
How does mobile usage impact marketing?
The US had 417 million mobile connections in 2025 (DataReportal). That’s 120% of the population.
Mobile-first content is key for engagement.
What trends shape digital ad spending?
Digital ad spending hit $338.27 billion in 2025 (eMarketer).
AI-driven ads and video content drive growth.
Retail media and social platforms outperform averages.
Frequently Asked Questions
Q: How important is e-commerce in the US?
A: E-commerce made up 16.4% of retail sales in 2025 (U.S. Census Bureau). It grew faster than total retail.
Q: What languages should brands consider?
A: English is primary (~77%). Spanish is key for ~13% of the population (U.S. Census Bureau).
Q: Which sectors benefit most from digital marketing?
A: Services, tech, healthcare, and manufacturing lead in US growth.
Ready to grow?
Let’s assess your brand’s potential in the US.
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