How to Verify the OWWA Rebrand Cost
Do not invent a fee or call the work a waste or success. Verify scope, procurement, award, deliverables, rights, rollout, upkeep, service results, and audit records.
These sources do not give a full cost for the OWWA rebrand. Daily Tribune reported on February 5, 2025 that the logo came from a contest. It named Ravve Jay Prevendido and Mherie Vic Prevendido as the creators. It also reported OWWA's statement that no government funds went into making the logo. That statement is about making the mark. It gives no total for signs, print, rollout or upkeep. A claim of waste or success needs more than this report.
Rules for buying goods and services can change. On July 31, 2026, the GPPB withdrew its 2026 first edition of the rules. It said to use the approved 2025 rules. Those took effect on February 25, 2025. Read the GPPB advisory. The logo was launched on February 5, before those rules took effect. Ask the agency which rules and steps applied to the work and its dates. This page helps you read cost records.
Use the Public Record Before a Number
Find the approved need, the scope, the method, the bid or quote, the award, and the contract.
Check the change orders, the payment records, the audit notes, and the close-out.
Confirm the entity, the date, the currency, the tax, and the work that was included.
Separate Cost by Scope
List research, design, testing, rules, files, rights, and approvals.
Add signs, forms, sites, apps, print, training, rollout, and upkeep.
Keep the brand work apart from other service or system work.
Test Public Value Carefully
Tie each change to OWWA's stated duty and its service path.
Measure task success, access, errors, complaints, time, and upkeep cost.
Publish the method, the limits, the owner, the date, and any missing data.
Use the public-service test in Government Branding and OWWA. For system scope, read Software for Government.
Locate the Procurement Record
Search the agency's site and PhilGEPS for the records. For a request, follow the agency's current process. Keep a dated copy of what you ask for and the reply. Some records may not be released. OWWA's February 2025 charter lists an FOI service and a records office. Check today's process before you use those steps.
Search by agency name and by keywords such as 'branding'.
Note the date and the method of each search you run.
If you find nothing, ask through FOI and note the reply.
Identify Key Document Types
Ask for the records used for this work. A file may have a scope, award notice and contract. Ask for change orders if they were used.
Ask the BAC for the award notice and the contract, if they exist.
Compare the stated scope with the work that was actually delivered.
Read the rights terms in the signed deal. Check who can use the design and who gets the source files.
Interpret Cost Breakdowns
Look for a cost breakdown. A bill of quantities may help if one was used. Compare the same items with dated market rates. The terms and dates need to match.
List each line item and ask if the price looks reasonable.
Ask whether the total price includes VAT or other taxes.
If you see 'contingency', ask how that fund was used.
The Short Answer
These sources do not give a full price for the rebrand. The Tribune reports that no government funds paid for the logo's creation. That is one part of the work. It does not price the signs, print, rollout or upkeep. Check each part before you add up a total.
Need a public brand cost framework?
TTGC can map records, scope, rights, rollout, upkeep, measures, limits, and owners. OWWA, procurement, audit, legal, finance, privacy, and public approval remain separate.
Sources
- Lawphil: Republic Act No. 10801, Overseas Workers Welfare Administration Act. https://lawphil.net/statutes/repacts/ra2016/ra_10801_2016.html
- Overseas Workers Welfare Administration: Citizen's Charter as of February 2025. https://owwa.gov.ph/wp-content/uploads/2025/03/OWWA_CC_021225-updated.pdf
- Government Procurement Policy Board: Public Advisory No. 09-2026, July 31, 2026; withdrawal of the 2026 first-edition IRR and direction to the approved 2025 rules. https://www.gppb.gov.ph/public-advisory-no-09-2026/
