Through The Glass Creatives (TTGC) made OWWA's logo and branding. The rebrand was led by our co-founders, Ravve Jay Prevendido and Mherie Vic Palomo-Prevendido.

The short answer

OWWA's new logo and identity were designed by TTGC. The work refreshed how the agency is seen. It also honored the legacy of the original emblem.

The logo: Pagyakap sa Inang Bayan

The emblem is called Pagyakap sa Inang Bayan, or Embrace of the Motherland. It reflects the love, effort, and sacrifice of overseas Filipino workers. Every element carries meaning.

The color system is simple. Blue stands for trust. Red stands for sacrifice and courage. Gold stands for wisdom.

Why the rebrand mattered

Many government logos lean on symbols of authority. That can feel distant. The new OWWA identity is warmer and more human. It reads as a caring partner rather than an authority-first institution.

See the full story

Read the OWWA identity case study, or how the new logo repositioned the agency.

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