Video and Content in Thailand: How to Earn the Scroll
Thai audiences are among the most active on social and video in the region. Here is why video and content quality decide who gets noticed, and how we make work that earns attention.
Thailand's digital landscape is booming. We help brands leverage it.
Why focus on video content in Thailand?
Videos engage audiences better than text or images alone. DataReportal reports 67.8 million internet users in Thailand. Most access the web via mobile devices.
High-speed mobile networks support seamless video streaming.
Social media platforms prioritize video content for reach and engagement.
Which platforms should brands use in Thailand?
LINE is the dominant platform with 56 million users. TikTok, Facebook, and YouTube follow closely behind.
TikTok ads reach 96.3% of adults aged 18+.
Facebook has 51.5 million users.
YouTube has 47.2 million users.
How does social commerce impact video marketing?
Social commerce is huge in Thailand. Ken Research says it accounts for about 38% of all e-commerce transactions.
Brands can sell products directly through videos on social platforms.
Video content builds trust and encourages purchases.
What are the key sectors for video marketing in Thailand?
Tourism, e-commerce, manufacturing, and digital services lead the way. The Tourism Authority of Thailand targets 36.7 million visitors in 2026.
Tourist-focused videos can attract international visitors.
E-commerce brands use videos to showcase products.
Manufacturing firms highlight innovations through video content.
How do we approach video marketing for Thai audiences?
We create culturally relevant and engaging video content. Our approach combines creativity with data-driven strategies.
We tailor content to resonate with local audiences.
We leverage the power of storytelling to build trust.
We optimize videos for mobile viewing and social platforms.
Frequently Asked Questions
Q: What languages should brands use in their videos?
A: Thai is the official language, spoken by 91% of people. English is used in business and by urban elites.
Q: How fast is Thailand's internet speed?
A: DataReportal reports median mobile download speeds jumped to about 124 Mbps.
Q: What is the growth rate of social media users in Thailand?
A: DataReportal reports a strong 15.2% year-on-year growth rate.
Ready to grow your brand in Thailand?
Let us assess your video marketing strategy today.
