Video and Content in Vietnam: Win the Mobile Feed
Vietnam is young, mobile, and built for video. Here is why video and content quality decide who gets noticed, and how we make work that earns attention and trust.
Vietnam’s digital market is booming. We help brands capture its potential.
Why focus on Vietnam’s video and content marketing?
Vietnam has 85.6 million internet users (DataReportal). That’s 84.2% of the population. Social media use is even higher at 77.6%. Mobile connections exceed the population by 34%.
Which platforms dominate in Vietnam?
Zalo leads with 78.3 million monthly active users (DataReportal). Facebook and TikTok follow closely, each reaching over 76 million adults.
How do Vietnamese consumers engage online?
Social commerce is huge, worth $18.8 billion in 2025 (ResearchAndMarkets). Live-commerce or "shoppertainment" drives much of this growth.
What sectors should brands target in Vietnam?
Key industries include manufacturing, e-commerce, services, and agriculture. E-commerce alone was $31 billion in 2025 (Vietnam Ministry of Industry and Trade).
How does Through The Glass Creatives approach video marketing in Vietnam?
We create content tailored to local preferences. Our strategy focuses on Zalo, Facebook, TikTok, and YouTube.
Frequently Asked Questions
Q: What languages should brands use for Vietnamese audiences?
A: Vietnamese is the official language. English works well with younger urban consumers and businesses.
Q: How fast is Vietnam’s digital market growing?
A: Vietnam’s internet users grew 7.2% year-on-year (DataReportal). Social media adoption is rising even faster.
Q: What makes video marketing effective in Vietnam?
A: Vietnamese audiences love engaging content, especially live-commerce and short-form videos.
Ready to grow in Vietnam?
Let us assess your brand’s potential with our 16-award-winning approach.
