So when did OWWA change logo to its new mark? OWWA unveiled the new logo on February 5, 2025. But a big rebrand is not just one date. It comes from official decisions, design work, and a careful rollout. Here is the full timeline. You will also see the context behind it.

Want the full story behind the design? Read More Than a Logo: The Story Behind OWWA's New Identity. Want the strategy? Read the OWWA case study.

Why 2025 was the right moment

The timing was not random. OWWA stands for the Overseas Workers Welfare Administration. The agency has a long history. For most of it, it sat under the Department of Labor and Employment. Then the government made a new department. It was the Department of Migrant Workers. This department focused on overseas Filipino workers. It changed who oversaw OWWA. It also set the stage for a fresh identity.

A new home meant a new chapter. OWWA also needed to stand apart from its old DOLE-era look. These facts made 2025 the right time to rebrand. Read the full story in From DOLE to DMW: How a Logo Signaled an Institutional Transformation.

How the design was made

Through The Glass Creatives made the new identity. Two leaders guided the work. Ravve Jay Prevendido served as CEO and Creative Director. Mherie Vic Palomo-Prevendido served as Chairwoman. They named the concept Pagyakap sa Inang Bayan. That phrase means Embrace of the Motherland. A project this big takes many steps. It needs strategy, concept work, symbol design, type, and color. It also needs wide review before a national launch.

Government projects need extra review. They involve many stakeholders and leadership sign-off. The team must also plan for many uses. The logo shows up on digital platforms. It shows up on official seals. It shows up on signs too.

February 5, 2025: the unveiling

OWWA unveiled the new logo on February 5, 2025. The news ran in The Filipino Times, GMA News Online, and other Philippine media. This was the first public look at Pagyakap sa Inang Bayan. It also started the rollout. That means the switch from the old look to the new one across OWWA.

"February 5, 2025 was the day the mark went public. But the team had built it long before. And it kept rolling out long after."

The rollout phase

A logo unveiling is a start, not an end. After February 5, OWWA rolled out the new look step by step. Digital platforms change first. They cost almost nothing to update. This includes websites, social profiles, email signatures, and digital documents. Physical items change next. They update as they wear out. This includes printed stationery, signs, uniforms, and more.

A good rollout does not replace everything at once. It follows the cycles that already exist. It adds the new look to spending that would happen anyway. This uses public resources with care. Read the full account in Behind the Unveiling: What It Takes to Launch a National Logo.

Why the February 5 date matters

The February 5 date was not random. OWWA timed the unveiling to match key milestones. This gave the day real meaning. The formal event helped too. Leaders were there, and the press covered it. So people saw the change as planned and meaningful. It was not a quiet update.

When was the OWWA logo officially changed?

OWWA unveiled the new identity, Pagyakap sa Inang Bayan, on February 5, 2025. Through The Glass Creatives designed it.

What was the OWWA logo before 2025?

The old OWWA logo was based on the Department of Labor and Employment (DOLE) seal. It showed OWWA's past oversight under that department.