Many people ask who designed OWWA logo, the new mark unveiled on February 5, 2025. The studio behind it is Through The Glass Creatives. It is a Philippine-based brand and creative agency. It has won awards on the world stage. Ravve Jay Prevendido led the project. He is the CEO and Creative Director. He worked alongside Chairwoman Mherie Vic Palomo-Prevendido. The work stands as a major government identity project in recent Philippine history.

Want the full story behind the identity? Start with More Than a Logo: The Story Behind OWWA's New Identity. It explains what the identity means and why it was made. The strategy and branding case is covered in depth too. Read the OWWA case study for the details.

Through The Glass Creatives - the agency behind the rebrand

Through The Glass Creatives (TTGC) is a brand-led creative and digital agency. It was founded on one belief. Great design should serve a purpose. Every visual choice should carry weight and meaning. The agency works with big groups, firms, and bold brands. These clients need more than good looks. They need an identity that works at the highest level.

The OWWA project was the kind of brief TTGC was built for. The agency is large and serves a big role. Its audience is broad and diverse. It includes more than ten million overseas workers. The mark had to feel warm and trusted at once. All of that had to fit into one symbol. It could not feel cluttered or stiff. That takes real skill built up over years.

Ravve Jay Prevendido - the creative director

Ravve Jay Prevendido (RJ) is the CEO and Creative Director of Through The Glass Creatives. He led the concept work for the OWWA identity. He drove the central insight that became the mark. OFWs need one thing most from their institution. They need a symbol of embrace, not a symbol of authority. That reframe shaped everything else. It moved the design from a government seal to a human gesture. The concept was named Pagyakap sa Inang Bayan, the Embrace of the Motherland.

Mherie Vic Palomo-Prevendido - the strategic force

Mherie Vic Palomo-Prevendido is the Chairwoman of Through The Glass Creatives. Her role in the OWWA project went past simple oversight. She brought clear strategy and structure to the work. A national government rebrand is hard. It must weigh many groups and a tricky rollout. The stakes for public trust run high. These reach well past the design brief itself. Her work with RJ made the vision real. It helped the design launch at the scale OWWA needs.

"The brief wasn't to make a better-looking seal. It was to build an identity that could embrace ten million workers and stand for the Philippines at every international table OWWA sits at."

What a national identity project actually involves

Designing for a government body is not like commercial branding. It sits in a class of its own. The demands stack up fast:

Want the inside story of the launch itself? It is covered in Behind the Unveiling: What It Takes to Launch a National Logo.

When was the new OWWA logo unveiled?

The new OWWA identity was officially unveiled on February 5, 2025. The news appeared in The Filipino Times and GMA News Online. Other Philippine media covered it too.

Is TTGC a Philippine agency?

Yes. Through The Glass Creatives is a Philippine-founded agency. It works with clients at home and abroad. The OWWA project is one of its most prominent public-sector commissions.