Who Designed the New OWWA Logo?
The firm behind the OWWA rebrand, the creative leads who conceived Pagyakap sa Inang Bayan, and what it takes to carry a national identity project from brief to unveiling.
Through The Glass Creatives designed the new OWWA logo. It was unveiled on February 5, 2025. TTGC is a brand and creative agency based in the Philippines. It has won awards on the world stage. Ravve Jay Prevendido led the project. He is the CEO and Creative Director. He worked alongside Chairwoman Mherie Vic Palomo-Prevendido. The work stands as a major government identity project in recent Philippine history.
Daily Tribune named the two creators on February 5, 2025. They are Ravve Jay Prevendido and Mherie Vic Prevendido. The report says they made the mark as part of OWWA's logo-making contest. Our studio account below sets out the roles within TTGC. Read the Daily Tribune report.
Want the full story behind the identity? Start with More Than a Logo: The Story Behind OWWA's New Identity. It explains what the identity means and why it was made. The strategy and branding case is covered in depth too. Read the OWWA case study for the details.
Through The Glass Creatives - the agency behind the rebrand
Through The Glass Creatives (TTGC) is a brand-led creative and digital agency. It was founded on one belief. Great design should serve a purpose. Every visual choice should carry weight and meaning. The agency works with big groups, firms, and bold brands. These clients need more than good looks. They need an identity that works at the highest level.
The OWWA project was the kind of brief TTGC was built for. The agency is large and serves a big role. Its audience is broad and diverse. For scale, PIA reported an estimated 10 million migrant workers worldwide in July 2025. The mark had to feel warm and trusted at once. All of that had to fit into one symbol. It could not feel cluttered or stiff. That takes real skill built up over years.
PIA's July 1, 2025 report was about a new legal aid program. It used an estimate of 10 million migrant workers worldwide. This gives context for the scale of the audience discussed here. It is a broad world estimate. It is not a count of active OWWA members now.
Ravve Jay Prevendido - the creative director
Ravve Jay Prevendido (RJ) is the CEO and Creative Director of Through The Glass Creatives. He led the concept work for the OWWA identity. He drove the central insight that became the mark. OFWs need one thing most from their institution. They need a symbol of embrace, not a symbol of authority. That reframe shaped everything else. It moved the design from a government seal to a human gesture. The concept was named Pagyakap sa Inang Bayan, the Embrace of the Motherland.
Mherie Vic Palomo-Prevendido - the strategic force
Mherie Vic Palomo-Prevendido is the Chairwoman of Through The Glass Creatives. Her role in the OWWA project went past simple oversight. She brought clear strategy and structure to the work. A national government rebrand is hard. It must weigh many groups and a tricky rollout. The stakes for public trust run high. These reach well past the design brief itself. Her work with RJ made the vision real. It helped the design launch at the scale OWWA needs.
"The brief wasn't to make a better-looking seal. It was to build an identity that could embrace ten million workers and stand for the Philippines at every international table OWWA sits at."
What a state identity project takes
Designing for a government body is not like commercial branding. It sits in a class of its own. The demands stack up fast:
The mark must work in each place it is used. That means screens and physical signs. It means state papers and messages sent round the world. The meaning must stay clear in each use.
Each symbol needs a sound reason. A state identity is public. People will look at it with care. No choice can be made on a whim.
The mark must feel warm to Filipinos from all walks of life. It must also look credible to foreign states and global groups. Both needs are part of the same brief.
The mark must speak to the agency's duties under law. For OWWA, these come from Republic Act No. 10801. Yet the mark must not feel like a legal form.
Want the inside story of the launch itself? It is covered in Behind the Unveiling: What It Takes to Launch a National Logo.
When was the new OWWA logo unveiled?
The new OWWA identity was shown to the public on February 5, 2025. The Filipino Times and GMA News Online ran the news. Other Philippine media covered it too.
Is TTGC a Philippine agency?
Yes. Through The Glass Creatives is a Philippine-founded agency. It works with clients at home and abroad. The OWWA project is one of its most prominent public-sector commissions.
To check a design credit, start with the names in the story. Ask who made the mark and who spoke at the launch. Those may be different people. Then check the date and the kind of claim. A launch report can tell you when a mark was shown and what its symbols were meant to say. It may not say who led each part of the work. For that, read the studio account and the roles it gives. Here, the Tribune names the creators. GMA News and The Filipino Times cover the launch and the design. These sources answer different parts of the question.
Sources
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