The new OWWA logo — unveiled on February 5, 2025 — was designed by Through The Glass Creatives, a Philippine-based internationally awarded brand and creative agency. The project was led by Ravve Jay Prevendido, CEO and Creative Director, alongside Chairwoman Mherie Vic Palomo-Prevendido. This is the studio and the people behind one of the most significant government identity projects in recent Philippine history.

For the full story of what the identity means and why it was created, begin with More Than a Logo: The Story Behind OWWA's New Identity. The strategic and branding case is documented in depth in the OWWA case study.

Through The Glass Creatives — the agency behind the rebrand

Through The Glass Creatives (TTGC) is a brand-led creative and digital agency founded on the belief that great design should serve a purpose — that every visual decision should carry weight and meaning. The agency works with institutions, enterprises, and ambitious brands that need more than aesthetics; they need an identity that can perform at the highest level.

The OWWA project was the kind of brief TTGC was built for: a nationally significant institution with a complex mandate, a broad and diverse audience — including more than ten million overseas workers — and a need to signal both warmth and credibility simultaneously. Getting all of that into a single mark, without making it feel cluttered or bureaucratic, required the kind of discipline that comes from experience.

Ravve Jay Prevendido — the creative director

Ravve Jay Prevendido (RJ) is the CEO and Creative Director of Through The Glass Creatives. He led the conceptual development of the OWWA identity, driving the central insight that became the mark: that what OFWs need most from their institution is not a symbol of authority but a symbol of embrace. That reframe — from a government seal to a human gesture — is the creative decision that shaped everything else. The concept was named Pagyakap sa Inang Bayan, the Embrace of the Motherland.

Mherie Vic Palomo-Prevendido — the strategic force

Mherie Vic Palomo-Prevendido is the Chairwoman of Through The Glass Creatives. Her role in the OWWA project extended beyond oversight — she brought the strategic and institutional clarity the project required. A national government rebrand carries stakeholder considerations, rollout complexity, and reputational stakes that go well beyond the design brief itself. Her partnership with RJ is what allowed the creative vision to land in a form that could actually be deployed at the scale OWWA operates.

"The brief wasn't to make a better-looking seal. It was to build an identity that could embrace ten million workers and stand for the Philippines at every international table OWWA sits at."

What a national identity project actually involves

Designing for a government institution is a category apart from commercial branding. The requirements are compounding:

The behind-the-scenes account of the unveiling itself is covered in Behind the Unveiling: What It Takes to Launch a National Logo.

When was the new OWWA logo unveiled?

The new OWWA identity was officially unveiled on February 5, 2025. Coverage appeared in The Filipino Times and GMA News Online, among other Philippine media.

Is TTGC a Philippine agency?

Yes. Through The Glass Creatives is a Philippine-founded agency that works with clients locally and internationally. The OWWA project is one of the agency's most prominent public-sector commissions.