From 10 to 200+ Retainer Clients: How We Scaled DIM's Growth Engine
Discover how TTGC helped DIM scale from 10 to 200 retainer clients with creative strategy. Read the full case study and start scaling today!
The Challenge
DentalImplant Machine, known as DIM, is a dental implant marketing company. DIM started working with Through The Glass Creatives (TTGC) in 2018. Back then the company served about 10 active clients. The strategies were promising and the service was solid, but the brand was the weak spot. It had room to grow in clarity and depth before the company could scale. Dental marketing is a crowded field, and a thin brand shows up fast in one. This client growth case study covers what changed.
DIM did not need one more round of design work. It needed a long term creative partner. The task was to convert deep implant marketing expertise into a visual system that could scale. That system had to stretch as the client roster expanded, and it had to build trust with dentists at first glance. A company that sells marketing gets judged on its own marketing first. So the brand had to read like an established market leader, not like a small studio.
The Solution
TTGC worked as DIM's dedicated creative support team. The team took on the whole creative load, not just a slice of it. That ran from design and branding assets to ad campaigns. It also covered educational content and brand sub-products. While we worked together, DIM kept one steady look as the work grew.
The work covered the full creative stack, from the core brand identity down to the ads that ran each campaign:
Visual Identity Design
The team started with the core kit: a brand color palette, a typography suite, and a logo design system. A multi-brand framework then sat on top. DIM runs several service lines, and each one needed room to breathe without drifting from the parent identity. The framework gave every line the same underlying spine of color, type, and logo rules. A new sub-brand therefore reads as part of the house from day one. The service lines gain clarity, hold trust, and look strong beside each other.
Stylescape Design for DIM Masterclass
TTGC put up three visual directions for DIM's Masterclass platform. All three came before any of the work was built. The Master's Guild was premium and bold. The Expert Hub was modern and clean. Contemporary Diversity was fresh and expressive. Showing all three made the choice real, not abstract. It is far cheaper to change course now than after a video is cut. DIM picked The Master's Guild. That call went on to shape the Masterclass intro animation.
Brand Guidelines & Marketing Collateral
Brand guides came next, and they do quiet but heavy work. They let people who are not designers put out material that still looks right. The brand stayed cohesive across departments, platforms, and campaigns. The team also designed brochures, onboarding kits, event merch, and review templates. Those pieces sit at both ends of the client journey. Onboarding kits set the tone on day one. Review templates keep the later touch points on brand. Together they supported both growth and retention.
Multimedia Asset Development
TTGC gave creative direction for DIM's "Full Arch Secrets" podcast. The team also backed exclusive video work. One case was the Two-Comma Club interview series. It made the materials for the Closing Master's Academy program too. Each one puts teaching first and selling second. That order counts. It is how trust gets built. Dentists can judge the skill on their own.
Video Production & Ad Creative
Video carried a large share of the load. The team made the Masterclass intro animation. It made clear aligner ad animations for Facebook. It made whiteboard dental implant explainers for YouTube. Whiteboard suits implant work. The treatment is a process, and a drawing can walk through it step by step. TTGC also made ad visuals for DIM's Facebook, LinkedIn, and Google Display campaigns. Each piece was built to convert, and the viewers are dental professionals and patients.
The Result
Here is what happened at DIM over the years of its creative partnership with TTGC:
Client Growth: over several years of partnership, DIM’s active retainer client base grew substantially, from a small roster to more than 200 clients.
- Speed: fast turnaround designs kept daily client work moving. They made onboarding smoother too. When creative is not the bottleneck, a roster can grow. The queue does not back up behind it.
- Brand at Scale: the visual identity held up at every client touch point. That runs from lead gen through service delivery. Volume tends to wear a look down. Here the system took the volume and kept its shape.
- Systems: the team built templates and systems that remain active across DIM's work. They still support speed and visual consistency. That is the real test of a brand system.
The creative systems TTGC helped build are still in use, and that is the part worth noting. A strong brand foundation keeps paying off in any growing service business, long after the launch buzz has faded.
Note: all figures here reflect TTGC's period of active work with DIM. They come from the team's direct role in making creative assets. The team made those assets for each client in DIM's care. No private or confidential information has been shared.
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Related reading: View the Dental Implant Machine portfolio · Vibrantly Innovative: Branding the Full-Arch Closing Certification
