From 10 to 200+ Retainer Clients: How We Scaled DIM's Growth Engine
Discover how TTGC helped DIM scale from 10 to 200 retainer clients with creative strategy. Read the full case study and start scaling today!
The Challenge
When DIM began working with Through The Glass Creatives (TTGC) in 2018, the company was serving approximately 10 active clients. Although their strategies were promising and their service delivery was solid, their brand presence lacked the cohesion, clarity, and authority needed to scale in a competitive industry.
DIM needed more than just design work—they needed a creative partner that could translate their expertise into a scalable visual system. One that would support growth, build trust, and reflect the professionalism of a business aiming for long-term industry leadership.
The Solution
TTGC became DIM’s dedicated creative support team, delivering high-impact design and branding assets that enabled them to grow without compromising consistency.
Our work included:
Visual Identity Design
Built brand color palette, typography suite, logo design system, and a multi-brand framework to represent their various service lines with clarity, trust, and strength.
Stylescape Design for DIM Masterclass
TTGC designed three visual direction proposals for DIM’s Masterclass platform — "The Master’s Guild" (premium, bold), "The Expert Hub" (modern, clean), and "Contemporary Diversity" (fresh, expressive). The Master’s Guild was chosen as the final direction, reflected in the Masterclass intro animation.
Brand Guidelines & Marketing Collateral
Created internal documentation to ensure cohesive use of the brand across departments, platforms, and campaigns. Designed brochures, client onboarding kits, event merch, and testimonial templates to support both acquisition and retention.
Multimedia Asset Development
Provided creative direction and design support for DIM’s “Full Arch Secrets” podcast and exclusive video content like the Two-Comma Club interview series. Produced the Closing Master’s Academy certification program materials.
Video Production & Ad Creative
Produced video assets including the Masterclass intro animation, clear aligners Facebook ad animations, and whiteboard dental implant explainers for YouTube. Also produced ad visuals for DIM’s Facebook, LinkedIn, and Google Display Network campaigns.
The Result
Since engaging TTGC:
Client Growth: DIM expanded from 10 to over 200 active monthly retainer clients, representing a 1,900% growth milestone over several years.
Operational Efficiency: Our fast-turnaround designs supported daily client deliverables, improved onboarding, and gave DIM the bandwidth to grow without creative delays.
Brand Consistency at Scale: DIM was able to maintain a strong, unified visual identity across all client touch points—from lead generation to service delivery.
Creative Infrastructure: The systems and templates we built remain active across DIM’s operations, contributing to ongoing efficiency and visual consistency.
While DIM has since undergone leadership changes, the creative systems TTGC helped establish continue to reflect the value of a strong brand foundation in a scaling service-based business.
Note: All figures referenced reflect TTGC’s period of active collaboration with DIM and are based on our direct involvement in producing creative assets for each client under their care. No proprietary or confidential information has been disclosed.
