From 10 to 200+ Retainer Clients: How We Scaled DIM's Growth Engine
Discover how TTGC helped DIM scale from 10 to 200 retainer clients with creative strategy. Read the full case study and start scaling today!
The Challenge
DIMstarted working with Through The Glass Creatives (TTGC) in 2018. Back then, the company served about 10 active clients. Their strategies were promising. Their service was solid. But their brand lacked clarity. It did not have the depth or strength to scale. And the industry was competitive. This client growth case study shows what changed.
DIM needed more than design work. They needed a creative partner. That partner had to turn their expertise into a visual system. The system had to scale. It had to support growth. It had to build trust. It had to look as strong as a market leader.
The Solution
TTGC became DIM's dedicated creative support team. The team delivered high-impact design and branding assets. This let DIM grow. And DIM did not lose consistency along the way.
The work included:
Visual Identity Design
The team built a brand color palette. It built a typography suite. It built a logo design system. It also built a multi-brand framework. This framework showed DIM's many service lines with clarity, trust, and strength.
Stylescape Design for DIM Masterclass
TTGC designed three visual direction proposals for DIM's Masterclass platform. The first was "The Master's Guild" (premium, bold). The second was "The Expert Hub" (modern, clean). The third was "Contemporary Diversity" (fresh, expressive). DIM chose The Master's Guild as the final direction. It shaped the Masterclass intro animation.
Brand Guidelines & Marketing Collateral
The team created brand guides. This kept the brand cohesive across departments, platforms, and campaigns. The team also designed brochures, onboarding kits, event merch, and review templates. These assets supported both growth and retention.
Multimedia Asset Development
The team gave creative direction for DIM's "Full Arch Secrets" podcast. It also supported exclusive video content. One example was the Two-Comma Club interview series. The team produced the materials for the Closing Master's Academy program too.
Video Production & Ad Creative
The team produced video assets. These included the Masterclass intro animation. They included clear aligner Facebook ad animations. They included whiteboard dental implant explainers for YouTube. The team also produced ad visuals for DIM's Facebook, LinkedIn, and Google Display campaigns.
The Result
Here is what happened after DIM engaged TTGC:
Client Growth: DIM grew from 10 to over 200 active monthly retainer clients. That is a 1,900% growth milestone. It took several years.
Speed: Fast-turnaround designs supported daily client work. They also improved onboarding. So DIM had the room to grow. Creative delays did not hold them back.
Brand at Scale: DIM kept a strong, unified visual identity. This held true across every client touch point. It held from lead gen through service delivery.
Systems: The team built systems and templates. These remain active across DIM's work. They still support speed and visual consistency.
DIM has since gone through leadership changes. Even so, the creative systems remain. TTGC helped build them. They still show the value of a strong brand foundation in any growing service business.
Note: All figures here reflect TTGC's period of active work with DIM. They are based on the team's direct role in producing creative assets. The team made these assets for each client under DIM's care. No private or confidential information has been shared.
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Related reading: From 10 to 200+ Retainer Clients: How We Scaled DIM's Growth Engine · Vibrantly Innovative: Branding the Full-Arch Closing Certification
